Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook

How to Tell your Story in A Noisy Social World

eBook - 2014
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This work offers a summary of the book: Jab, jab, jab, Right Hook: How to Tell Your Story in a Noisy Social World" by Gary Vaynerchuk. Summary of the ideas in Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook". This summary explains that professional boxing is the perfect metaphor for doing business in the social media age. It shows that one should start by building the relationship by providing a high quality micro content with no strings attached (a jab). Once you have delivered a series of jabs, you can present them with an alluring offer (the right hook) to buy something you sell. Nowadays fights are not on jabs alone but most businesses aren't working on perfecting their jabs nearly enough. In fact if you add a little patience and distribute stories and content people like using social media tools, your subsequent attempts to make sales will be far more productive. Added- value of this summary: - Save time - Understand the key concepts - Expand your business knowledge effectively To learn more read Jab, jab, jab, Right Hook
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
ISBN: 9782511024126
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
Additional Contributors: Vaynerchuk, Gary
hoopla digital


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chaiche Jul 09, 2015

This is one of those book where if you read it when it first came out you would have learned a lot. I'm a little late to the party so most of the information I already knew. Great use of photos and examples. It was very easy to read.

Aug 06, 2014

Read it quick before it's obsolete and get a good foundational understanding of where the next wave of social media is coming from! Extremely readable with excellent use of examples.

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