The Responsive Public Library

The Responsive Public Library

How to Develop and Market A Winning Collection

Book - 2002
Rate this:
Focusing on the heart and soul of the library--its collection--these authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide.
Publisher: Englewood, CO : Libraries Unlimited, 2002
Edition: 2nd edition
ISBN: 9781563086489
Characteristics: xvii, 364 p. ; 26 cm
Additional Contributors: Wallace, Karen L.


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at FSPL

To Top