The Responsive Public Library

The Responsive Public Library

How to Develop and Market A Winning Collection

Book - 2002
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Focusing on the heart and soul of the library--its collection--these authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide.
Publisher: Englewood, CO : Libraries Unlimited, 2002
Edition: 2nd edition
ISBN: 9781563086489
1563086484
Characteristics: xvii, 364 p. ; 26 cm
Additional Contributors: Wallace, Karen L.

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