All Marketers Are Liars
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of AllBook - 2012
Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.
Publisher: New York : Portfolio/Penguin, 2012, c2009
Branch Call Number: 658.8 GOD 2012
Alternative Title: All marketers tell stories