[tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy]

Audiobook CD - 2011
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Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders , left off more than half-a-century ago, Lindstrom reveals:
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age -- starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions -- the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 

From the Hardcover edition.
Publisher: New York : Random House Audio, 2011
ISBN: 9780307943330
Branch Call Number: AB 658.8343 LIN 2011
Characteristics: 9 compact discs (ca. 10 1/2 hr.) : digital ; 4 3/4 in
Additional Contributors: Woren, Dan


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Dec 12, 2013

Thoroughly enlightening and horrifying! This book had a ton of information about how companies are vying for our patronage.

Jan 26, 2013

I'm listening to this now, and finding it irritating. Much of the stuff he says is obvious, and the conclusions he draws from research is simplified. He argues that hand sanitisers are sold to us on the basis of avoiding droplet-caused diseases (not hand-to-hand contact), which I don't think is true. It almost sounds as if he is arguing that handwashing/sanitisers are un-needed, when research shows that, in hospitals for example, handwashing is one of the most useful disease-passing prevention techniques available to people. I just heard him say that women don't go into the first stall in a bathroom because women think it's dirtier than the others. How can he say that with such conviction? It doesn't apply to me, although I also avoid that stall. Anyway, he keeps making blanket simplified statements that are driving me towards turning the whole thing off. Some stuff is interesting, but how trustworthy is the author?....I ended up finishing the book, and found later chapters more interesting, about data-mining and an experiment that attempted to persuade people to buy using word of mouth.

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