The Story Factor

The Story Factor

Secrets of Influence From the Art of Storytelling

Book - 2006
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The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From who I am" to I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
Publisher: New York : Basic Books, 2006
Edition: Revised edition
ISBN: 9780465078073
Branch Call Number: 808 SIM 2006
Characteristics: 299 p


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Jun 28, 2017

An introduction to effective storytelling that, in itself, uses many small tales to illustrate its points. The author shares ideas: 1. Look for patterns; 2. Look for consequences; 3. Look for lessons; 4. Look for utility; 5. Look for vulnerability; 6. Look for the future experience; 7. Look for story recollections. Nice appendix of local storytelling organizations and festivals.

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