Title rated 3.15 out of 5 stars, based on 3 ratings(3 ratings)
Book, 2003
Current format, Book, 2003, , No Longer Available.
Book, 2003
Current format, Book, 2003, , No Longer Available. Offered in 0 more formats
The band KISS has been making rock and roll history for nearly thirty-five years. Behind their continued outrageous success is the marketing genius of Gene Simmons, now a legendary business strategist and Entertainment Mogul Extraordinaire. Here he explains, in a candid first-person book, how you can make the principles that made KISS so wildly successful work for you. This book is written in simple terms. It is easy to digest, clear in its intent and brutally honest. It distills and demystifies some of the very institutions western society was built upon, using philosophies that are not taught in business schools. This is plain speak for plain people to help them understand plain notions. Its intent is to make sure that on the day you die, and certainly while you're living, you have a lot more money.
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