Starting your Business

Starting your Business

Book - 2001
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In an accessible and jargon-free style, small business expert Peter Hingston provides answers to the many questions asked by those wanting to start a small business. From choosing the right idea and preparing a business plan to marketing, distribution, and financial and legal know-how, Starting Your Business offers a wealth of advice. Integral charts and diagrams, at-a-glance tip boxes, case studies, questionnaires, and checklists enable you to understand the many different aspects of running a small business. In Before You Start, you'll learn about doing the groundwork, getting into the right business, doing the market research, preparing a business plan, raising the financing, finding and equipping your location. Then move on to Starting Out, which covers marketing, sales and promotion, exporting, and employing staff. Finally, discover the keys to Staying in Business, by controlling the finances, and keeping ahead. Starting Your Business also provides Useful Information from legal matters, financial matters, and glossary, to useful contacts, and suggested reading. Starting Your Business is one of four new titles in an innovative series of practical guides, covering every aspect of business, for everyone starting their own small business.
Publisher: New York : Dorling Kindersley, 2001
ISBN: 9780789471994
Branch Call Number: 658.1 1 HIN 2001
Characteristics: 192 p. : col. ill


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